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Career Pathways in Data Analytics


Every industry, government, and economy relies on data. The field of data analytics exists to break down that data into easily understandable visualizations. The Data Analytics Track will make you an Excel and Tableau superstar - learn here how you can turn those skills into a career.

In 2020, LinkedIn analyzed millions of profiles to discover the highest in-demand skills among employers. The findings? Companies are looking for different types of skills - hard skills such as data analysis, business, marketing and UX design, and soft skills such as creativity, emotional intelligence and adaptability.

However, the demand for these skills outnumbers the supply of professionals who possess them, creating a skills gap. The Global Tech Experience works to close this gap. Upon completing a Track, you can expect to gain the hard and soft skills necessary to excel in your career.

If you’re unsure of what career path to take, we’re here to help you figure it out. Here are some of the most common career paths our graduates take after completing the Data Analytics Track.

Data Analyst

This is perhaps the most obvious career path in the Data Analytics field! Data Analysts are employed in every industry to sift through large amounts of data, extract key information, and report those findings in an easily digestible format.

Data Analysts use industry tools such as Excel to give company strategists insight into company performance and are typically more focused on technology. Data analysts are programming professionals and know how to manage massive databases. 

Depending on the industry you work in as a data analyst, salaries vary. Typically, as an entry-level data analyst you could expect to earn around $55,000 per year.

Data Visualization Specialist

Data Visualization Specialists differ from Data Analysts in that they focus more on creating visual representations of data that display patterns, key information and projections. They work closely with Data Analysts, who help them to extract the data from databases. 

These specialists then take that data and create visualizations such as infographics, charts and graphs that make the information easily comprehensible. Data Visualization Specialists also work to create dashboards that showcase and explain their reporting.

Similarly to Data Analysts, Data Visualization Specialists make around $57,000 per year.

Marketing Researcher

As a Marketing Researcher, you’ll have the exciting responsibility of collecting and analyzing business data to make strategic decisions. Marketing Researchers collect qualitative and quantitative data with focus groups, interviews, and surveys. 

Data analysis is an important aspect of marketing functions for any business. With this position, you have the option to work at a company in-house or a marketing agency where you would conduct research for many different businesses.

On average, the field of marketing research is projected to grow 19% from 2022 to 2031 - much higher than other occupations. As a marketing researcher, you can expect to make around $66,000 per year on average.

Business Strategist

Business strategists use marketing research information to develop achievable goals, objectives and tactics for the company. They use a Balanced Scorecard to track business changes, the efficiency of internal processes, financial performance and stakeholder satisfaction. 

That information is then presented to c-suite executives in the company to implement change and improve company performance. 

Business strategists are not only skilled in data analysis, but also in negotiation, marketing and management. The average business strategist makes around $70,000 per year.


Economists heavily rely on data analysis skills in their occupations. In this role, you would be responsible for forecasting financial and economic trends, then advising on policies, procedures and business strategies accordingly. 

As an economist, you could work in business, in government or in banking - these positions are needed across a variety of sectors. Depending on skill level, an Economist’s salary can reach six figures, but on average the salary is around $80,000 per year.

Sports Analyst

Are you a die-hard sports fan and also have a knack for data analytics? Consider a career as a Sports Analyst! Sports Analysts are the driving force behind coaching decisions, fantasy league betting and play-by-play explanations. 

Sports Analysts often work closely with media outlets to report game outcomes and forecast future game results. Their findings also help athletes’ nutritionists, physical therapists and doctors decide how to boost levels of performance.

Fun fact: The film Moneyball showcased the role of a Sports Analyst! This industry is expected to reach $3.4 billion by 2028. The average sports analyst makes $61,000 per year - but may make more or less depending on experience.

The Global Tech Experience is offered in partnership with Podium Education, the leader in developing online experiences that empower universities to prepare students for high-growth careers in the digital economy.

The Experience is offered through Concordia University Irvine.

Contact the CUI Global Tech Experience Team at (949) 468-3190.

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